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Our 3rd meeting in Africa together with AMRA (the African Marketing Research Association)

Our 3rd meeting in Africa together with AMRA (the African Marketing Research Association)

Do you have business in Africa or are you looking for business opportunities / business partners in or outside Africa? Do you want to know more about the association, the members or become a member and join this worldwide network of professionals?

This is a great networking opportunity, and the perfect opportunity to keep up-to-date with the newest trends in the market.

"The Wonderful World of Mystery Shopping"

  • What’s Mystery Shopping? How does it differ to Market Research?

  • How to set-up a Mystery Shopping program. Best methodology to use, tips & tricks.

  • How to use Mystery Shopping in combination with additional services.

  • What are the Mystery Shopping techniques that work best in today’s marketplace

  • How to use reveal visits as part of a Mystery Shopping program.

  • The benefits of combining Mystery Shopping with coaching & training. 


The workshop, including case studies and panel discussion, will all be run by leading professionals from within our industry. This event offers the perfect opportunity to meet and share ideas with other Mystery Shopping professionals and return to your offices with lots of new ideas. The workshop will be followed by a informal cocktail dinner which is the opening of the AMRA Afrcia Forum 2018 and co-hosted by MSPA and AMRA for all delegates. 

MSPA has a strong educational background, which is based on the principle that if members share their experiences, the whole market will benefit.

There are a limited number of places available, so please secure your place early to avoid disappointment. 

Besides the MSPA African Event, the official launch of the Africa Forum 2018 organized by the African Market Research Association (AMRA) will take place on 22 & 23 February in Nairobi at the same location. For more information of the AMRA African Forum 2018.

We hope to see you at one or both events in Nairobi!

Stefaan Vandroogenbroeck

Stefaan Vandroogenbroeck

Incoming President MSPA Europe/Africa, Founder ToplevelServices

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Veronica Boxberg Karlsson

Veronica Boxberg Karlsson

Founder Better Business Worldwide & Founder MSPA Europe/Africa

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Ian Jeffrey

Ian Jeffrey

Managing Director and founder of Helion Research in Africa

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Abdel Wahab Chaoui

Abdel Wahab Chaoui

Founder and associate director of C&O Marketing

Read more
Rena Shaw

Rena Shaw

Founder Storecheckers

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Registration / Welcome Coffee & Networking

09.30 - 10.00

Opening & Welcome

10.00 - 10.30

Ian Jeffrey

Mystery Shopping - The industry and the association

10.30 - 11.00

Veronica Boxberg Karlsson

Morning Coffee Break

11.00 - 11.15

The Wonderful World of Mystery Shopping

11.15 - 12.30

Stefaan Vandroogenbroeck

During this workshop we will discuss the wonderful world of Mystery Shopping

  • What’s Mystery Shopping? How does it differ to Market Research?
  • How to set-up a Mystery Shopping program. Best methodology to use, tips & tricks.
  • How to use Mystery Shopping in combination with additional services.
  • What are the Mystery Shopping techniques that work best in today’s marketplace?
  • How to use reveal visits as part of a Mystery Shopping program.
  • The benefits of combining Mystery Shopping with coaching & training. 

Lunch

12.30 - 13.45

The Wonderful World of Mystery Shopping...continues

13.45 - 15.00

Stefaan Vandroogenbroeck

During this workshop we will discuss the wonderful world of Mystery Shopping

  • What’s Mystery Shopping? How does it differ to Market Research?
  • How to set-up a Mystery Shopping program. Best methodology to use, tips & tricks.
  • How to use Mystery Shopping in combination with additional services.
  • What are the Mystery Shopping techniques that work best in today’s marketplace?
  • How to use reveal visits as part of a Mystery Shopping program.
  • The benefits of combining Mystery Shopping with coaching & training. 

Afternoon Coffee Break

15.00 - 15.15

Panel discussion & Q&A: Challenges and Opportunities for Mystery Shopping in Africa?

15.15 - 16.00

Stefaan Vandroogenbroeck

Panel:

Ian Jeffrey - Managing Director and founder of Helion Research in Africa 
Abdel Wahab Chaoui - founder and associate director of C&O Marketing. 
Rena Shaw founder Storecheckers

Welcome & Network Cocktail at the Africa Forum

19.00 - 21.00

Welcome & Network Cocktail at the Africa Forum at Villa Rosa Kempinski Hotel - co-hosted by MSPA Europe/Africa and AMRA

Registration is avaialble via AMRA

   
MSPA member / Participants Africa Forum USD 180,-

including Workshop MSPA 21 February 2018, all refreshments and the welcome cocktail of the Africa Forum on 21 February 2018

   
  • The above fees are per person.
  • Registration will be managed and invoices will be issued by AMRA for both the workshops of MSPA and the Africa Forum!


Registration will be available soon

 

The event will take place at The Villa Rose Kempinski Hotel, Nairobi.

Address: Chiromo Road, 00800 Nairobi, Kenya

Please be advised that if your require hotel reservations you need to arrange this directly to The Villa Rose Kempinski hotel, Nairobi, it’s NOT included in the registration fee.

  • Reserve your hotel room in time; only a limited number of rooms are available and with many participants are excepted.

The MSPA Africa Event 2018 will be organized at The Villa Rose Kempinski Hotel in Nairobi, Kenya.

https://www.kempinski.com/en/nairobi/hotel-villa-rosa/

Whether you're in Nairobi for business or pleasure, the Villa Rosa Kempinski is ideally situated for you to make the most out of the Kenyan capital. We're only 20km away from the airport, meaning that an approximate 30-minute drive is all that separates you from us when you land in Kenya. You'll find us on Chiromo Road, right at the heart of the commercial centre of Nairobi - just a hop, skip and a jump away from everything the area has to offer. Please get in touch today with any booking or event inquires - our expert team of staff are on hand to ensure that your visit to Villa Rosa is the most incredible that it can be.

Visa

Most people traveling to Kenya need a visa, but please check http://evisa.go.ke/evisa.html or the Kenya Embassy!

Stefaan Vandroogenbroeck

Stefaan Vandroogenbroeck

Incoming President MSPA Europe/Africa, Founder ToplevelServices

Stefaan Vandroogenbroeck - Incoming President MSPA Europe/Africa, Founder ToplevelServices

Stefaan is an expert in the field of Mystery Shopping and Customer Service Relations. During his early career, he successfully created and managed three different contact centers in Belgium and the Netherlands. During the last 8 years he has established himself as an expert in the creation and ongoing management of Mystery Shopping and Market Research projects.  He has also qualified as a trainer/coach during this time.

It was whilst working as a Contact Center Manager that Stefaan discovered the value of using Mystery Shopping techniques. He was so motivated by this experience that he moved across to work for a Belgian Mystery Shopping company.

After three successful years as part of the Mystery Shopping world Stefaan was promoted to the role of Associate Director, and such was his passion for his work that he decided to set up his own company in Lille in early 2010. 

Stefaan's strong background and extensive experience in his field of operation, together with a continuous and infectious enthusiasm, has helped ensure that together with his skillful team, he will continue to drive local and European Mystery Shopping projects to a successful conclusion for his clients.

As a member of the MSPA European Board, Stefaan continues to work with expertise and passion as European Director for Education & Accreditation.

Veronica Boxberg Karlsson

Veronica Boxberg Karlsson

Veronica Boxberg JKarlsson - Founder of MSPA Europe (2001) and Better Business World Wide (1995). Veronica has been the President for MSPA Europe and MSPA Global Board, and is now a member or MSPA Global Advisory Committee.


Better Business World Wide is a specialist in developing and coordinating global mystery shopping projects. Better Business can report from the moment of truth in real time, in local language, worldwide. Better Business unique reports are efficient and concise enabling employees and managers at all levels within the organization to understand them.  

Veronica has written several books about mystery shopping, service and leadership for the industry, for managers, and for the employees that will be evaluated by mystery shoppers. The books are currently available in 20 languages.

Veronica is the founder of SSQ Award, the Scandinavian Service & Quality Award which is a quality program for Hotels and Conference Venues, accredited under the European Hospitality Quality scheme by HOTREC.

Veronica is also the founder of The Smiling Report which annually since 2004 has aggregated mystery shopping data about Smiling, Greeting, and Add-on Sales per country and industry. So far, 69 mystery shopping companies have joined the report.

Ian Jeffrey

Ian Jeffrey

Managing Director and founder of Helion Research in Africa

Ian Jeffrey is the managing director and one of the founders of Helion Market Research in Africa, and Board member of MSPA Europe. Established in 2009, Helion has rapidly grown to become one of the world's leading Mystery Shopping agencies, with a strong focus on Customer Experience Measurement, Sales Channel Effectiveness & Business Intelligence.

Abdel Wahab Chaoui

Abdel Wahab Chaoui

Founder and associate director of C&O Marketing

He has 20 years of experience in market research and mystery shopping. After completing a Masters in Marketing of Retail at Business School, he worked as a Marketing Senior Consultant with the USAID.

Since 1994, he has worked as associate director of C&O Marketing. Within C&O Marketing, he is in charge of marketing surveys, elaboration of marketing strategy especially in retail and franchises and in mystery shopping activities. He is also responsible for international studies and research throughout Europe, Africa and Middle East.

Abdel used to collaborate with a newspaper as a columnist for 5 years. Regarding, the associative life, Mr.Chaoui has been a representative of ESOMAR in Maghreb for 6 years.

Rena Shaw

Rena Shaw

Founder Storecheckers

After completing her degree in Social Anthropology, Rena joined Rumbelows Thorn Head Office as a Graduate Trainee, completing a Masters Degree in Politics and Government in the evenings.

Rena moved to Dixons Retail as a Trainee Buyer, just at the commencement of their period of exponential growth. Dixons provided a fascinating insight into an enormously successful retail organisation. It was a thrilling environment to work in, and much was learnt about teambuilding from their successful approach of the buying and marketing teams working in unison.

Rena’s working experiences and the belief that Customer Service was an often forgotten vital ingredient in business, led to the establishment of Storecheckers Mystery Shopping, set up with Jeff Caplan in 1989. Since its formation Storecheckers has become a respected player in the field of Mystery Shopping, Market Research & Training, improving customer satisfaction and client success rates.

Rena’s moto is that life is to be loved and laughter is the best medicine. She loves spending time with family and friends, travelling anywhere but especially on long train journeys and exciting destinations such as Siberia, Mongolia and Albania,  and also ogling at Bruce Springsteen’s gyrations.

GfK Mystery Shopping
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