NEWS

The value of Mystery Shopping in the Big Data era

The value of Mystery Shopping in the Big Data era

An opinion piece by Jill Spencer, Vice-President of MSPA Europe. As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically....                                                                                                                                             Read more
A new website, a new era for MSPA Europe

A new website, a new era for MSPA Europe

After shedding lots of blood, sweat and tears, we’re delighted to be able to present our new website to the world today.  It’s taken a lot of hard work, but we hope you’ll agree it’s been worth it! Read more
Give us a helping hand!

Give us a helping hand!

We want to make this new website as useful and informative as possible.  And to achieve that we need your help!  Read more
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