New Years NEWS message from the President - Extending our Reach

January 09, 2018

We’re starting this year by bringing you good news about the further growth of our association into new markets, and an extension of our membership definition. Read more

MSPA News update - September 2017

September 05, 2017

As promised in Belgrade, I am writing to keep you informed of the Association’s plans for the next 12 months, to help you identify and realise opportunities that will help you benefit more fully from your membership. Read more

Note from the President of MSPA Europe/Africa

June 15, 2017

I would like to use this opportunity to thank you for your contribution to a very successful conference; a conference which most certainly delivered on the key objectives of location, venue, content, networking, and of course…socialising!  Read more

Thank you all for attending the 18th annual MSPA EU conference

May 31, 2017

With around 260 delegates from 51 countries the MSPA Europe conference is again the largest Mystery Shopping event worldwide! Read more

Elephants and Relevance - A different perspective

May 15, 2017

We are continually surrounded by challenges that seem to arrive faster and with more magnitude than ever before. Political, economic, social and technological challenges are everywhere; it has recently been... Read more

The new EU Data Protection Law: What you need to know

April 26, 2017

A new General Data Protection Regulation (GDPR) will apply from 25 May 2018 - giving us just one more year to prepare.  Penalties for non-compliance are significant with fines of up to 4% of worldwide turnover or €20 million/£15 million.  This regulation will affect us all, and the way we do business.  Will you be ready Read more

The CX Battle Has Started: Are you Ready?

April 18, 2017

Customer Experience is now the key battleground for consumers’ purses and wallets – 89% of companies surveyed by leading analyst Gartner this year say that CX will be be their primary basis for competitive differentiation. Read more

The Experience Economy: How to get Real Value from Mystery Shopping

January 27, 2017

Is mystery shopping still relevant for your CX measurement and improvement programme in 2017? Read more

African Market Research Association (AMRA)

January 19, 2017

Besides the MSPA African Event on 15 February, the official launch of the African Market Research Association (AMRA) will take place on 16 & 17 February in Johannesburg.  Read more

Man vs Machine: Customer Experience 2017

November 09, 2016

In ever tougher market conditions, how can you be sure you can deliver a great service to customers, to keep them coming back more often and spending more? Read more

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