Harvard Business Review May 2015
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. This is an interesting research-based article published recently in the Harvard Business Review...
An opinion piece by Jill Spencer, Vice-President of MSPA Europe.
As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically....
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