What do we do on the MSPA Board? Here is a behind the screens glimpse into the action;
It is vitally important that members of the MSPA get as much out of their membership as possible. Of course, just being a member of the MSPA brings huge benefits for organisations, particularly when speaking to clients and writing proposals. However, there is so much more, including the following:
- Our fantastic conference and hub events, where you can meet other mystery shopping professionals, improve your networks and hear great papers
- Access to relevant polls and stats which you can share with clients
- Our educational courses, available to all mystery shopping professionals from mystery shoppers to senior leaders
- Our accreditations on vital issues such as GDPR and Covid regulations
The main objective of the membership team is to ensure that all our members fully understand the benefits of membership, what is available and how they can make the most of their membership. As such, representatives of the membership team may contact you in next couple of months and we really hope to be able to see you in a face-to-face context as soon as possible.
The Membership team have a packed agenda and a lot of talent on hand, which is great news as there is a lot to share!
Following the Hub event on 24th September featuring Stefaan with a great case study from Total and their call centre operation, Jill introduced our Case Study programme where all members can share their experiences of Mystery Shopping and client success.
Our Masterclass programme continues with Luis and Vaclav (our current President and Vice President) hosting an invaluable session called “Survive and Thrive” planned on 22nd October, followed by “Upsell and Cross-sell” in draft with Stefaan, Cris and Thanasis planned for 19th November.
Finally we are conducting a full review of our Mystery Shopping Guidelines for publication by the end of the year. These will give all members the best practice in our market and what processes to follow to ensure professional, productive, profitable and fully complaint operations. Nigel, Veronica, Cris and Thanasis have their work cut out but decades of experience at hand! We will then launch an education programme and accreditation for all those that take the Guidelines course to add to you and your teams credentials.
Marketing and Communication Team
The marketing team are currently focusing on passing on information to all members with regard to our planned autumn events, namely The HUB (September), Masterclasses in October and November and The HUB (December). We promote content via social media, such as facebook and instagram, as well as the MSPA website.
We regularly prepare the content of newsletters with an emphasis on obtaining interesting articles and case studies from our members – we are always looking for more contributions and to hear about the ideas of our members.
Finally, we are working on a redesign of our regular surveys, including the Smiling report study, global surveys and membership surveys.