In our second episode, our guest Mark Michelson shares his experience in the Mystery Shopping industry and gives advice on how mystery shopping providers can offer specific types of market research studies additional to mystery shopping and cover the entire customer journey from initial design to measuring the outcome.
Mark Michelson is a marketing research specialist with 35+ years experience. Focused on customer experience design and performance measurement.
We welcome Thanasis Papapostolou to our screens as the interviewer in our series of Podcasts in 2022 . Watch this space for more contributions!
MSPA EA Marketing Team