Thank you all for attending the 23rd annual MSPA EA conference

The Theme!  "Assess | Adapt | Act – Mystery Shopping in the New World” A chance to Connect, Learn and Share with MSPA.  Celebrating how much we can learn from each other, the importance of being up to date and above all, how we need to keep evolving to stay current and relevant. Agility was our word for the week… in thought and action!

The Numbers! Over 170 delegates from 40 countries gathered for 2,5 days at the 23rd MSPA Europe/Africa conference in Varna, Bulgaria on 7-9 June – the largest Mystery Shopping event worldwide and our 23rd Annual Conference!

The Speakers!  A big thank you to the speakers coming from Belgium, Bulgaria, the United Kingdom, United Arab Emirates, Hungary, Portugal and Czech Republic who shared their case studies & experience over 2 fully interactive days.

The People!  Mystery Shopping experts and professional providers from all over the world gathered in Varna - discussing vital areas of interest to clients, providers, employees and shoppers.   Exceptional performance as again recognised in our industry with the Annual Elite Awards…


A Big Thank You!  To all for traveling to Bulgaria, making the event again "the place to be" for everyone in the Mystery Shopping industry every year!

See you all next year or even sooner at one of the other MSPA events!


(Presentations are available in the secure members area of the MSPA EA webiste, as well all participants received an email to download them in case they do not have access to the members area.)

Thank you for the support of our sponsors:


ELITE sponsor







Smiling Report