In our latest episode we discuss the benefits of being an MSPA member and the landscape of our organization and the entire Mystery Shopping industry with guest Andy Firth.

Andy is the Vice President of MSPA Europe/Africa and the Head of Insights and Analytics, Ipsos Channel Performance UK where he oversees the Analytics team aimed at ensuring that account facing colleagues deliver true impact to their clients through actionable insights and high-end analytics.

Watch this space for more contributions!

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MSPA EA Marketing Team