REGISTRATION IS OPEN, discounted fees until March 30th, 2018!

REGISTRATION IS OPEN, discounted fees until March 30th, 2018!


In 2018 we will travel to the Grande Real Santa Eulalia Hotel in the Algarve, Portugal for our 19th annual conference - 29-31 May 2018.

The Algarve is the beautiful southern coastline of Portugal. It is a region blessed with stunning beaches, picturesque fishing towns and a glorious climate, all of which combine to create the perfect destination.
The theme of this year’s conference is:  

Connect, Learn & Share

The Relevance of Professional Mystery Shopping


  • Over 200 delegates from Europe, Africa and the rest of the World
  • Major keynote speakers, on topics relevant to our industry are coming, break out sessions & dynamic discussions covering topics of National and International interest in which to participate
  • Sightseeing tour of the area again included in the conference program!
  • Vendor show providing you with interesting insight into the latest industry technologies and services.
  • Plenty of time for networking, socialising and relaxing is built into the conference programme. 
  • A full social programme is planned, using the facilities of an excellent hotel. 
  • This year MSPA arranged again that for all conference delegates the dinners on Tuesday and Wednesday are included in the conference fees when you register for the full 2 days of conference.
  • An outstanding location for our closing dinner EVENT on Thursday evening; pre-registration is required.

Mark your agenda; we hope to see you all again this year in the Algarve!

May 29th, 2018 - Tuesday

18:00 - 18:45

New Members / First time attendants Workshop (By invitation only) 

19:00 - 21:30

Welcome Reception & Dinner

This event is included in the conference package, but pre-registration is required 

May 30th, 2018 - Wednesday

09:00 - 09:30

Registration / Welcome Coffee & Networking 

09:30 - 09:45

Kick-off and Welcome by MSPA Europe

Jill Spencer

Jill Spencer - MSPA EU President & Director at REACTCX

09:45 - 10:15

The Relevance of Mystery Shopping!

10:15 - 10:45

Client Case Study by MORE Results & Toyota

10:45 - 11:30

Coffee Break & Networking

11:30 - 12:30

Break-out sessions

12:30 - 14:00


14:00 - 14:25

Trends in mystery shopping & the automotive sector - 2025

Client Case Study by Jotoliveira

14:25 - 15:10

Key note session (to be confirmed soon)

15:10 - 15:45

Vendor Show & Networking

16:00 - 19:00

Sightseeing tour Algarve & wine tasting

Are you joining us to explore the ALGARVE!

On request of many we included a breathtaking sightseeing tour again this year to visiting the ALGARVE. The conference program will end before the sightseeing tour starts, leaving by busses towards Silves, former Moorish capital of the Algarve, crowned by its old Castle and Cathedral. Continue to Odelouca where we will visit a wine cellar which has been providing wine to some of the best restaurants in the region and has won international prizes, followed by a wine tasting. English speaking guides will join you for the tour, a nice glass of wine & canapes are served and around 19.00 hrs (7pm) the busses will arrive back to the hotel! A fantastic experience which we hope most delegates will attend!

20:00 - 22:00

Informal Dinner at Grande Real Santa Eulalia hotel

After a whole day of activities you might want to relax by not having to search the city looking for a restaurant... Considering that, and also because we know you want to make the most of network opportunities, we have organized an informal dinner buffet right here at the Grande Real Santa Eulalia hotel between 20.00-22.00 hrs This event is included in the conference package, but pre-registration is required.

May 31st, 2018 - Thursday

09:00 - 09:30

Registration / Welcome Coffee & Networking

09:30 - 09:40

Welcome & opening 2nd Day

Jill Spencer

09.30 - 11.00

RTB 2.0

How does our garden grow?  What have we done and what do we need to do to improve professional mystery shopping

11:00 - 11:40

Coffee Break & Networking

11:40 - 12:40

Break-out sessions Thursday

12:40 - 14:00


14:00 - 14:30

Client Case Study by Intercampus & El Corte Ingles Portugal

14:30 - 15:00

Panel Group - rapid fire discussion

15:00 - 15:30

Where is MSPA heading to & conference  wrap up

15:30 - 16:15

Vendor Show & Networking

19:00 - 23:00

Official DINNER Event 

Dinner with an amazing view - pre registration is required.

This you do not want to miss!!! Excellent food, wines and network possibilities in an informal atmosphere. Dinner and a limited number of drinks are included to the dinner fee. We will depart from the Hotel at 19.00 hrs and at 22.30/23.00 hrs the dinner will end.

HOWEVER in case you’re not quite ready to end your evening yet, you are most welcome to join us at one of the clubs that is located nearby. Going back to the hotel has to be arranged individually by taxi.

MSPA member - 1st participant from your company  € 450,-
MSPA member - 2nd participant from your company  € 395,-
MSPA member - 3rd participant from your company  € 385,-
NON MSPA member - full conference  € 725,-
NON MSPA member - ONE day registration  € 625,-
Client - full conference  € 450,-
1-day conference registration fee (members/clients)*  € 375,-
Dinner Event – Thursday May 31st  € 125,-
LATE registration supplement, after March 30th, 2018  € 125,-




REGISTRATION IS OPEN, discounted fees until March 30th, 2018!


  • The above fees are per person, in EURO and excluding VAT. Dutch VAT will be applied to all customers located in The Netherlands. The reversed charged principle will be applied for European customers that provide us with a valid VAT number. All customers outside of the European Union are exempt from VAT.
  • The FULL two-day conference fees are including attendance of the conference, Welcome reception & Dinner on Tuesday May 29th, informal dinner on Wednesday May 30th, coffee/tea breaks & lunches during the 2 main conference days and all conference materials.
  • The ONE-day conference fee is excluding the Welcomes reception/dinner and including the informal dinner on May 30th. Of course you can register separately for the Welcomes reception.

The conference location as well as official conference hotel is the Grand Real Santa Eulalia Hotel (5*) in Algarve (Albufeira), Portugal.

They provided absolutely outstanding room rates and many options in types of rooms; a limited number of rooms are blocked for MSPA guests until March 30th, 2018! 

After this dates rooms are only available on request and the special MSPA rate is not guaranteed anymore! 

Single Room : €140 per night - Double/Twin Room : €150 per night

These rates include breakfast buffet, taxes, WIFI internet and are well under half the standard room rates. Why not extend your stay for a few days before or after the conference? Rates will be available only to conference delegates. - USE THE GROUPCODE - MSPA2018

In case you cannot make your reservation via the hotel reservation tool or you have a question, feel free to email the reservations department at or +351 289 598 010 and they will assist you.

Grand Real Santa Eulalia Hotel.

The Grande Real Santa Eulalia Hotel is a resort hotel in the Algarve, Albufeira, across from Santa Eulália beach. More than any other five star hotel, this is a destination where you can live a great experience in just the one location.

With a total of 344 rooms throughout the Resort and a large conference area with over 18 meeting rooms, the Grande Real Santa Eulalia offers numerous facilities like 5 restaurants where the cuisine strives for quality, 5 bars, 2 tennis courts, disco 1 and 18 rooms prepared for social and business events. In Real Spa Thalasso find a relaxed and relaxing atmosphere that invites you to a unique sensory experience.

The nearest airport is Faro Airport (FAO).

Direct flights are available from major European cities, Amsterdam, Brussels, Berlin, Milan, Moscow, Paris, Rome, Vienna and many more...

However Lisbon Airport is only a 2 hour drive away as well.

Google “Direct flights Faro” or visit the website of TAP Portugal -

Transfer from and to the Airport

Taxi stand is available right in front of the airport. 

Bare International