Travel Industry – Opportunities for Mystery Shopping

September 29, 2026

When customer reviews are everywhere, what can Mystery Shopping still tell us? Read more

MSPA Membership - CONNECT and STAY CONNECTED

September 28, 2026

There are a whole host of membership benefits which give you competitive advantage in our industry. And we’re evolving constantly to ensure that we’re adding value. Read more

MSPA Guide to Mystery Shopping

September 01, 2026

Welcome to our Guide aimed directly at all users of Mystery Shopping, and providers and their employees. Read more

What Happens When Age Compliance Checks Are Missing

June 22, 2026

Over the past 18 months, Better Business Iceland has conducted a series of age-compliance studies to understand how age restriction checks are applied in practice. The objective was... Read more

Thank you all for attending the 27th annual MSPA EA conference

June 01, 2026

Almost 200 delegates from 45 countries, coming from almost 100 companies, gathered for 2,5 days at the 27th MSPA Europe/Africa conference in Alicante, Spain on 19-21 May – again in 2026 the largest Mystery Shopping event worldwide! Read more

Smiling Report 2026 - PRESS RELEASE dd May 4th, 2026

May 04, 2026

Smiling Report 2026: Global study reveals a striking shift - stronger sales, weaker human connection Read more

Then, Now and Next - Interview Luis Duarte, Nigel Cover and Nikky Alkemade

March 20, 2026

THEN, NOW AND NEXT...Welcome the 15th of a series of INTERVIEWS with key figures from our membership. Read more

Mystery Shopping in International Aviation: Experience of Comprehensive Customer Service Measurement

February 19, 2026

The project was implemented in the international aviation sector, where the number of customer touchpoints is significantly higher than in most other industries. Read more

Collaboration between MSPA partners

February 06, 2026

How MSPA members collaborated together for the Automotive CX Awards 2025! From golden rules… to golden results! Because behind every customer smile lies a team that makes the difference!   Read more

Congratulations - Elite Member Status 2026

January 30, 2026

We are delighted to announce the success of the initiative in its 11th year, many members applied for Elite Member Status 2026. Read more

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